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Help - Light / Flash (reason for refusal)

Especially when shooting outdoors the lighting conditions are a matter of luck. Once in a while it pays to wait until the sun comes back, and sometimes it's better to wait for a cloud giving some helpful shade. Also, to choose the right time of the day (light incidence angle) plays an important role.
The flash, believe it or not, is something for advanced photographers. Used by an expert, it is a great tool. However, the achieved results with a nonadjustable flash (standard in regular cameras) are usually unsatisfactory. The flash is the number one killer of ambience and emotions. These images often remind of crime scene pictures in a movie. Every detail, whether good or bad, comes to light and the facts are merciless dumped on the table. But, a good picture should contain a little bit of poetry, shouldn't it?
If the picture comes out blurry because of a too high shutter speed (exposure time) use a supporting stand (tripod) or put the camera down and work with a self-timer. There could be a problem: The picture might look plain or less exciting for lack of interplay of light and shadow. Or simply the opposite: due to too much sunlight the contrast might be too intense and hard-try to compensate with the flash. An even better solution is to project the light via a light surface into the direction where it is needed.

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